Blakes Data Governor: Spring 2026 - Lexology
The Lexology article discusses Manitoba’s proposed Bill 49, which aims to ban personalized pricing. It frames the proposal as part of Manitoba’s consumer protection efforts, limiting how businesses can tailor prices to individual consumers (e.g., based on personal data or profiling).
If enacted, a prohibition on personalized pricing could indirectly affect how Apple (or retailers) price AppleCare+ bundles or promotions, especially where pricing or offers could be personalized using customer data. However, it’s not directly about warranties/extended coverage rules or insurance licensing; the impact would likely be limited to marketing/pricing practices rather than AppleCare+ coverage terms or claims handling.
Our Blakes Bulletin:Manitoba Proposes to Ban Personalized Pricing Under Bill 49 unpacks how the proposed legislation leverages Manitoba's consumer protection ...
Country
Canada
Region
The United States, Canada, and Puerto Rico
Discovered
5/24/2026
Relevance Score
Language
English