Doing Business in South Korea: Overview | Practical Law
The page discusses doing business in South Korea and notes that e-commerce businesses selling goods and services to end-consumers are subject to the Act on the Consumer Protection in Electronic Commerce (E-Commerce Act). The act generally imposes consumer-protection obligations on online sellers, such as rules around information disclosure and consumer-facing transaction practices in e-commerce.
If AppleCare+ (or its enrollment/renewal/support offerings) is sold or administered through e-commerce channels in South Korea, the E-Commerce consumer-protection requirements could affect how Apple must disclose terms, pricing, cancellation/returns, and consumer rights online. This is more likely to influence the commercial/consumer-facing process (contracting and disclosures) than to directly regulate device warranty duration, but it could increase compliance requirements for Apple’s AppleCare+ sign-up flows and marketing materials.
E-commerce businesses providing goods and services to end-consumers are also subject to the Act on the Consumer Protection in Electronic Commerce (E-Commerce ...
Country
South Korea
Region
Asia Pacific
Discovered
8/2/2026
Relevance Score
Language
Korean